I'm a lover of open spaces, both physically as well as in my mind. As an empath, highly sensitive, multi-passionate and creative entrepreneur myself, I intuitively work with my clients to bring out the best in YOU and let you SHINE!


Let me guess … you are curious to know some weird facts and juicy stuff about me? ….. well …..okay I'll share some of that with you.

I'm a Dutchie that moved to the opposite side of the globe and now lives in New Zealand. I love licorice and avocados, spicy food, blue cheese and black coffee. I have a thing for Wings, 'cause they make you FLY and I wanted to experience flying ever since I was a little girl. Angels are important too. They are my Kaitiaki, my Guardians, they keep me safe. I am a bit of a hunter gatherer, love to beachcomb and find treasures washed up from the ocean's depths. [more? go here..]

But really, you want to know about the change that working with me will bring for you?

You want to know more about what is possible for you and your dreams, right? 

Are you looking to find where to fit in in this overwhelming, loud world ? or do you really want to “fit” in the first place?

I get this feeling of internal struggle between wanting to hide and wanting to share your knowledge with the world. I have been there too.

You want to change that feeling, flip your mindset so you can rise up again? Unleash that inner Fire (feminine energy) and Find your Force?  Create independence and a personal freedom in both Bussiness/Work  and Life?

As a Creative-Determined-Dreamer

I work with multi passionate women like you, who feel overwhelmed, stuck, hit a wall or lost their mojo. I practice what I preach. I play fair, will tell it to you straight and be totally honest with you. (walking on eggs only makes a huge mess) There is no “one size fits all” here, we are all absolutely fabulously unique!

Stories, (books, illustrations, movies etc) where the leading characters overcome difficulties and challenges, find their way out into the light while embracing their superpowers provide me with inspiration and encouragement.

I learned ways to draw strength from those for my own situations and also how to share this process with others so that you too can experience this creative flow of energies.

Spiritually connected to Mother Earth, my interests are varied, yet always linked to nature and source. We need water, air, fire and Earth in equal parts and the harmony when they are brought together.

“I am so glad I worked with Joyce. I have grown so much, much more than I had hoped for.
My progress has been Wonderful. Within the first months I found both clarity in my direction and actually got in the mindset of ‘I'm really going to do this'. The material exceeded my expectations. I love the online homework and the face-to-face sessions. Soooo good to have a coach to keep me on track. 
I certainly found my Force and my purpose. I did have a goal at the start, but never dreamed of getting this far in just 6 months. It exceeded my expectations! I learned much more about myself  and many helpful tools for my business.  Highly recommend Joyce's programs and look forward to working with her again.” – Iris B.

As a creative entrepreneur and coach with over 20 years of experience in start-ups and running creative businesses both mainstream and on-line, I mentor multi-passionate entrepreneurial women just like you.

I help you with your Mindset, to Flip your Fears and Feel Flawsome again. To rise up and become independent, Free and in charge of your beautiful life.

– get your mindset on board with your idea

–  weave your strengths, talents and experiences into a driving force

– launch your independent business the feminine way

– create a plan, a strategy and future-proof your life and that of your loved ones

– so you can ENJOY every minute of every day and be the changemaker you feel you should be

I believe with all my heart that you can create what your heart so desires.

The trick is to Find your Special Magic. And that magic happens when you live your life and do your work by tapping into your own unique Force.

Because when you tap into your Unique Force work will feel like play, you can serve more people effortlessly and as a result will create your ultimate Freedom in Life.

Feels like you? then let’s talk

Schedule your call with me NOW!

Let ME help YOU Find YOUR Force

and paint your wings so you 2 can Fly !

Today is the best day to start your new journey 🙂

Book your Discovery call HERE or email me and let's talk

multi passionate- Joyce van der Lely

“Just wanted to say a big thank you for your help.  My daughter has gone from thinking she wasn’t any good, to one who has more confidence and loves what she does.” – Nyree 

“I have grown so much, more than I had hoped for. My progress has been Wonderful. Within the first months I found both clarity in my direction and actually got in the mindset of ‘I'm really going to do this'. The material exceeded my expectations. I love the online homework and the face-to-face sessions. Soooo good to have a coach to keep me on track. ” – I. B.

Joyce is a mindset and creative strategist and artist.  She is the founder of the Fierce Female Force and creator of the Find your Force programs that focus on the unique feminine energy present in each of our bodies. Joyce helps women Find this Force and use it to create harmony in Work and Life with independence, freedom and fun. With her innovative approach, Joyce weaves creative exercises and projects into her coaching process. Her clients are guided to explore their dreams and to create a personalized plan for their one of a kind ideas.


You get access to my personal strategies, the ones I used myself.

The projects and exercises I personally developed and created: to break down blocks; flip mindsets; find your special forces; combine these all together to incubate ideas, plan and strategize for your successful business launch.

As we work together I encourage you to be open for new ideas. Forget about what has been holding you back all this time, build trust in yourself, look forward and focus on the goal you have set.

After working with me you will be totally clear on what makes you unique and worthy. You will be confident in your business idea, understand the different parts that make-up a business and you will be excited each and every day to confidently look towards your newly created future (where you are no longer stuck)

a bit of background:

mindset coach, business strategist , creative coach, online mindset coaching, online coaching, how to start an online business

I know how to fail forward, how to get back up after falling down and how to come out stronger, more determined and a better version all together. Are you ready to do the same ? then I am here to help you make this happen and show you how to stay in balance with your feminine energy while doing this.

A Dutchie living in New Zealand, I came here with a dream, to live a better quality of life (and perhaps also to leave some unfortunate memories behind) Well ….. unexpected things happen in life (don't they always) and so this ended up with me working harder and more hours than ever before and for less money and really draining my battery. Not exactly what I had been dreaming about. Sure, it is a beautiful place on earth ( it truly is “Godzone” ) but surely there had to be more…. ? The first place I called my new home was Christchurch on the South island, which got horribly shaken and damaged by devastating earthquakes just when life was starting to make sense for me. A year after those I moved away. Leaving behind the home I created away from my birth home.

The new place, the new “home”: Yes, another really beautiful place (I feel forever grateful for the beauty and the positive energy of this land) This also meant I had to start again with very little left. I kept looking, working, fighting and going on. I found a way to do what I feel deep in my soul is my true purpose on this planet.

My passion and mission is to help as many other creative, multi passionate and lost souls to Find their unique Force. That special something that makes you stand out and that will drive you to embrace your future and create your feeling of total freedom.

Book your Breakthrough call HERE or contact me and let's talk